我正在使用谷歌分析核心报告 API。我有一点困惑,我想讨论一下。
首先,我想获取用户在我的网站上搜索过的关键字。我用过ga:keyword .我还看到了另一个维度,即 ga:searchKeyword .其中哪一项会给我渴望的结果?
其次,我想获得关键字类型是有机的还是付费的?如果我将使用 ga:medium那么它会给我搜索关键字的类型吗?
BTY 使用以下函数获取结果
private function getResults(&$analytics, $profileId,$data) {
$optParams = array(
'dimensions' => 'ga:visitCount,ga:browser,ga:fullReferrer,ga:keyword,ga:country,ga:campaign,ga:medium'
);
return $analytics->data_ga->get(
'ga:' . $profileId, $data['start_date'], $data['end_date'], 'ga:visits',$optParams);
}
请指导我。
最好的祝福,
请您参考如下方法:
ga:searchKeyword仅适用于来自您的内部网站搜索的关键字。 ga:keyword和 ga:medium会给出想要的结果。
根据documentation , ga:keyword轨道:
When using manual campaign tracking, the value of the
utm_termcampaign tracking parameter. When using AdWords autotagging or if a visitor used organic search to reach your property, the keywords used by visitors to reach your property. Otherwise the value is(not set).
ga:medium可用于区分自然搜索和付费点击。它跟踪:
The type of referrals to your property. When using manual campaign tracking, the value of the
utm_mediumcampaign tracking parameter. When using AdWords autotagging, the value isppc. If the user comes from a search engine detected by Google Analytics, the value isorganic. If the referrer is not a search engine, the value isreferral. If the visitor came directly to the property, anddocument.referreris empty, the value is(none).

